Blackstrap
blackstrap.com
BlackStrap® is a technical apparel brand that develops mountain lifestyle gear including balaclavas, base layers, merino winter layers, neck gaiters, and cold-weather accessories. The brand focuses on innovative outdoor clothing and headwear designed for winter sports and mountain adventures with an emphasis on quality and reliability.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
116
Collections
93
Pages
39
Blog Posts
41
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15767 / 16375
Faster than 4% of stores
Sports & Outdoors Ranking
#689 / 716
Top 96% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
207ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#503 in Sports & Outdoors
Above average (top 47%)
88% below average
116 products vs 976 avg
Slower than 96% of Sports & Outdoors stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
88% below average
avg
39% below average
avg
34% above average
avg
33% below average
avg
Theme & Design
Theme Name
FW25_BlackStrap_1.9.0
Type
Theme Store
Theme Store ID
1765
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Blackstrap
Blackstrap is a sports & outdoors ecommerce store built on Shopify and operating in GB. The store currently offers 116 products organized across 93 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Blackstrap uses the FW25_BlackStrap_1.9.0 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blackstrap achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blackstrap has not implemented a third-party review platform and offers Settle, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Blackstrap ranks #503 out of 1076 stores we track. This places them in the top 47% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
