Blaxall
blaxall.co.nz
Blaxall & Steven Distributors is a New Zealand-based retailer specializing in educational toys, telescopes, and science kits. The store offers a curated selection of learning-focused products including refractor and reflector telescopes of various sizes, interactive educational toys, and STEM-oriented game sets designed for children and amateur astronomers.
Excellent Performance
This store scores 93/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.
Products
67
Collections
22
Pages
10
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#127 / 16375
Faster than 99% of stores
Toys & Games Ranking
#4 / 293
Top 1% in category
Category Avg Performance
59
+34 above avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#282 in Toys & Games
Below 61% of stores
97% below average
67 products vs 2,106 avg
Faster than 99% of Toys & Games stores
PageSpeed score: 93/100
No BNPL options
69% of Toys & Games stores offer PayPal
Category Benchmarks
Compared to 465 stores in Toys & Games
97% below average
avg
73% below average
avg
29% below average
avg
86% below average
avg
Category Intelligence
How Blaxall compares to other toys & games stores
3%
of Toys & Games stores use this theme
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Blaxall
Blaxall is a toys & games ecommerce store built on and operating in NZ. The store currently offers 67 products organized across 22 collections, making it comparable in size for the toys & games category.
Theme and Design
Blaxall uses the Bespoke theme from the Shopify Theme Store. This theme choice is used by 3% of toys & games stores.
Performance Analysis
Based on Google PageSpeed Insights, Blaxall achieves a performance score of 93/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blaxall has not implemented a third-party review platform. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Blaxall ranks #282 out of 465 stores we track. This places them in the top 61% of toys & games stores by product catalog size.
Last scanned
Feb 24, 2026
