Dawn
blessedlash.com
CËTTE LASH sells easy-to-apply DIY lash clusters and lightweight lash extension systems designed for natural-looking results. The brand offers various lash styles, lengths, starter kits, subscription boxes, and lash care tools to help customers achieve professional lash looks at home.
Products
28
Collections
7
Pages
24
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8029 / 16375
Faster than 51% of stores
Beauty & Cosmetics Ranking
#171 / 403
Top 42% in category
Category Avg Performance
56
+3 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#348 in Beauty & Cosmetics
Below 61% of stores
91% below average
28 products vs 315 avg
Faster than 58% of Beauty & Cosmetics stores
PageSpeed score: 59/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
91% below average
avg
87% below average
avg
26% above average
avg
93% below average
avg
Category Intelligence
How Dawn compares to other beauty & cosmetics stores
10%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Dawn
Dawn is a beauty & cosmetics ecommerce store built on and operating in US. The store currently offers 28 products organized across 7 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Dawn ranks #348 out of 572 stores we track. This places them in the top 61% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
