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Dawn Dark

blowlondon.co.uk

BLOW London is a bespoke streetwear designer offering a curated line of organic t-shirts, hoodies, sweatshirts, and upcycled denim and leather goods for men, women, and kids. The brand also provides high-end custom airbrush and spray painting services on clothing, footwear, and vehicles.

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Excellent Performance

This store scores 92/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.

Products

138

Collections

20

Pages

7

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance25/25 (Excellent)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#148 / 16375

Faster than 99% of stores

Fashion & Clothing Ranking

#30 / 2989

Top 1% in category

Category Avg Performance

57

+35 above avg

Category Avg LCP

1.9s

92

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2019 in Fashion & Clothing

Above average (top 46%)

83% below average

138 products vs 819 avg

Faster than 99% of Fashion & Clothing stores

PageSpeed score: 92/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products138 / avg 819

83% below average

avg

Collections20 / avg 93

78% below average

avg

Pages7 / avg 41

83% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Dawn Dark compares to other fashion & clothing stores

Theme Adoption

11%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 46% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

138 products20 collections7 pages3 blogs

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About Dawn Dark

Dawn Dark is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 138 products organized across 20 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Dawn Dark uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Dawn Dark achieves a performance score of 92/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dawn Dark has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Dawn Dark ranks #2019 out of 4419 stores we track. This places them in the top 46% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

Dawn Dark | Fashion & Clothing Store Analysis | CommerceRank