Bludevil
bludevil.com
Blu Devil is a gifts and homeware retailer specializing in unique, high-quality design-focused gifts. The store offers distinctive items including novelty mugs, levitating planters, and other creative gift designs with free shipping.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
9
Collections
3
Pages
6
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Gifts & Hampers category average (59)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-19 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
99% below average
9 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
99% below average
avg
96% below average
avg
85% below average
avg
87% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Onipew
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Bludevil
Bludevil is a gifts & hampers ecommerce store built on shopify and operating in ZA. The store currently offers 9 products organized across 3 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Bludevil uses the ShowTime theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bludevil achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bludevil uses Onipew for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Bludevil ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 23, 2026
