Update Navigation - Production
blundstone.ca
Blundstone Canada is the official Canadian distributor of Blundstone Chelsea boots, an Australian footwear brand. The store offers a wide selection of boots across multiple collections including work and safety boots, winter thermal boots, and classic styles for men, women, and children, along with boot care accessories.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
135
Collections
186
Pages
35
Blog Posts
96
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14528 / 16375
Faster than 11% of stores
Fashion & Clothing Ranking
#2643 / 2989
Top 88% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2034 in Fashion & Clothing
Above average (top 46%)
84% below average
135 products vs 819 avg
Slower than 88% of Fashion & Clothing stores
PageSpeed score: 38/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
84% below average
avg
100% above average
avg
15% below average
avg
200% above average
avg
Category Intelligence
How Update Navigation - Production compares to other fashion & clothing stores
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 46% by catalog size
high
Strong content (96 blogs, 35 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Update Navigation - Production
Update Navigation - Production is a fashion & clothing ecommerce store built on and operating in CA. The store currently offers 135 products organized across 186 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Update Navigation - Production uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Update Navigation - Production achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Update Navigation - Production has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Update Navigation - Production ranks #2034 out of 4419 stores we track. This places them in the top 46% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
