Back to Directory

2024 Update

blushclothingplayhouse.com

Blush Clothing Playhouse is an Australian-made fashion label specializing in size-inclusive clothing for petite, midsize, curvy, and plus-size women. The brand offers handmade dresses, jumpsuits, tops, bottoms, and outerwear, emphasizing sustainable and slow fashion practices with products manufactured in their Melbourne warehouse and shipped internationally.

Visit Store

Products

33

Collections

33

Pages

15

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#9487 / 16375

Faster than 42% of stores

Fashion & Clothing Ranking

#1757 / 2989

Top 59% in category

Category Avg Performance

57

-1 below avg

Category Avg LCP

1.9s

56

Performance

97

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3134 in Fashion & Clothing

Below 71% of stores

96% below average

33 products vs 819 avg

Slower than 59% of Fashion & Clothing stores

PageSpeed score: 56/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products33 / avg 819

96% below average

avg

Collections33 / avg 93

65% below average

avg

Pages15 / avg 41

63% below average

avg

Blog Posts4 / avg 32

88% below average

avg

Category Intelligence

How 2024 Update compares to other fashion & clothing stores

Theme Adoption

11%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 71% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

33 products33 collections15 pages4 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About 2024 Update

2024 Update is a fashion & clothing ecommerce store built on and operating in CA. The store currently offers 33 products organized across 33 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

2024 Update uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, 2024 Update achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 2024 Update has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, 2024 Update ranks #3134 out of 4419 stores we track. This places them in the top 71% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

2024 Update | Fashion & Clothing Store Analysis | CommerceRank