Blvck
blvck.com
Blvck Paris is a minimalist fashion brand specializing in all-black clothing and accessories. The store offers hoodies, ready-to-wear items, and curated collections for both men and women, along with lifestyle products under their 'Blvck Home' line and digital collaborations.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6,402
-890Collections
1,104
-120Pages
896
-112Blog Posts
1,024
-128CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14570 / 16375
Faster than 11% of stores
Fashion & Clothing Ranking
#2648 / 2989
Top 89% in category
Category Avg Performance
57
-20 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
137ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
535ms
Time to First Byte
30.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#81 in Fashion & Clothing
Top 2% of stores
682% above average
6,402 products vs 819 avg
Slower than 89% of Fashion & Clothing stores
PageSpeed score: 37/100
-1,290 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
682% above average
avg
1087% above average
avg
2085% above average
avg
3100% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-17%)
Removed 890 products last month
1+ year
Since Jan 2025
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (1024 blogs, 896 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Blvck
Blvck is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 6,402 products organized across 1,104 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Blvck uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blvck achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blvck has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Blvck ranks #81 out of 4419 stores we track. This places them in the top 2% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 1,290 products.
Last scanned
Feb 18, 2026
