Bmfhq
bmfhq.com.au
BMFHQ is an Australian health and safety specialist retailer offering air purifiers, water filtration systems, mould treatment solutions, and workplace drug and alcohol testing products designed to create safer and healthier spaces for both home and commercial environments.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
118
Collections
30
Pages
17
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Health & Wellness category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14385 / 16375
Faster than 12% of stores
Health & Wellness Ranking
#326 / 378
Top 86% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#117 in Health & Wellness
Top 20% of stores
44% below average
118 products vs 212 avg
Slower than 86% of Health & Wellness stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
44% below average
avg
3% above average
avg
32% below average
avg
56% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bmfhq
Bmfhq is a health & wellness ecommerce store built on Shopify and operating in CA. The store currently offers 118 products organized across 30 collections, making it comparable in size for the health & wellness category.
Theme and Design
Bmfhq uses the Enterprise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bmfhq achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 99/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bmfhq has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Bmfhq ranks #117 out of 593 stores we track. This places them in the top 20% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
