Bmfranklinco
bmfranklinco.com
B.M. Franklin & Co. is a luxury hat maker offering handcrafted custom hats for men and women, with collections including fall/winter and spring/summer styles, caps, and related accessories. The NYC-based brand also provides hat repair and renovation services.
Products
402
Collections
13
Pages
11
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1175 in Fashion & Clothing
Above average (top 27%)
51% below average
402 products vs 819 avg
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
51% below average
avg
86% below average
avg
73% below average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 27% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Bmfranklinco
Bmfranklinco is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 402 products organized across 13 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Bmfranklinco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Bmfranklinco has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bmfranklinco ranks #1175 out of 4419 stores we track. This places them in the top 27% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
