Back to Directory

New Filters (Symmetry Theme)

bmgkids.com

Boy Meets Girl is a Miami-based children's apparel and accessories retailer offering hand-picked modern clothing for kids and babies from premium international designer brands including Bonpoint, Bobo Choses, Florence Eiseman, and other contemporary labels.

Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

753

Collections

198

Pages

24

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Baby & Kids category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#12753 / 16375

Faster than 22% of stores

Baby & Kids Ranking

#316 / 402

Top 79% in category

Category Avg Performance

56

-10 below avg

Category Avg LCP

1.7s

46

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#97 in Baby & Kids

Top 17% of stores

23% above average

753 products vs 612 avg

Slower than 79% of Baby & Kids stores

PageSpeed score: 46/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products753 / avg 612

23% above average

avg

Collections198 / avg 95

108% above average

avg

Pages24 / avg 19

26% above average

avg

Blog Posts3 / avg 33

91% below average

avg

Category Intelligence

How New Filters (Symmetry Theme) compares to other baby & kids stores

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 17% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

753 products198 collections24 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About New Filters (Symmetry Theme)

New Filters (Symmetry Theme) is a baby & kids ecommerce store built on and operating in US. The store currently offers 753 products organized across 198 collections, making it larger than average for the baby & kids category.

Theme and Design

New Filters (Symmetry Theme) uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, New Filters (Symmetry Theme) achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, New Filters (Symmetry Theme) has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, New Filters (Symmetry Theme) ranks #97 out of 575 stores we track. This places them in the top 17% of baby & kids stores by product catalog size.

Last scanned

Feb 24, 2026

New Filters (Symmetry Theme) | Baby & Kids Store Analysis | CommerceRank