New Filters (Symmetry Theme)
bmgkids.com
Boy Meets Girl is a Miami-based children's apparel and accessories retailer offering hand-picked modern clothing for kids and babies from premium international designer brands including Bonpoint, Bobo Choses, Florence Eiseman, and other contemporary labels.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
753
Collections
198
Pages
24
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12753 / 16375
Faster than 22% of stores
Baby & Kids Ranking
#316 / 402
Top 79% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#97 in Baby & Kids
Top 17% of stores
23% above average
753 products vs 612 avg
Slower than 79% of Baby & Kids stores
PageSpeed score: 46/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
23% above average
avg
108% above average
avg
26% above average
avg
91% below average
avg
Category Intelligence
How New Filters (Symmetry Theme) compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 17% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About New Filters (Symmetry Theme)
New Filters (Symmetry Theme) is a baby & kids ecommerce store built on and operating in US. The store currently offers 753 products organized across 198 collections, making it larger than average for the baby & kids category.
Theme and Design
New Filters (Symmetry Theme) uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, New Filters (Symmetry Theme) achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, New Filters (Symmetry Theme) has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, New Filters (Symmetry Theme) ranks #97 out of 575 stores we track. This places them in the top 17% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026