Back to Directory

Bmrwheel

Shopify

bmrwheel.com

BMR Wheel Tire & Performance is an automotive retailer specializing in wheels, tires, truck accessories, and performance upgrades. The store offers a range of products for vehicle customization and maintenance with new inventory added regularly.

Automotive
Supply
US / USD
PayPal
Visit Store

Products

29

Collections

5

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#4303 / 16375

Faster than 74% of stores

Automotive Ranking

#100 / 366

Top 27% in category

Category Avg Performance

58

+9 above avg

Category Avg LCP

1.7s

67

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 544 Automotive stores

#381 in Automotive

Below 70% of stores

99% below average

29 products vs 4,659 avg

Faster than 73% of Automotive stores

PageSpeed score: 67/100

Category Benchmarks

Compared to 544 stores in Automotive

Products29 / avg 4,659

99% below average

avg

Collections5 / avg 122

96% below average

avg

Pages6 / avg 25

76% below average

avg

Blog Posts3 / avg 21

86% below average

avg

Theme & Design

Theme Name

Supply

Type

Theme Store

Theme Store ID

679

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 70% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (21% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

29 products5 collections6 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Bmrwheel

Bmrwheel is a automotive ecommerce store built on Shopify and operating in US. The store currently offers 29 products organized across 5 collections, making it comparable in size for the automotive category.

Theme and Design

Bmrwheel uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of automotive stores.

Performance Analysis

Based on Google PageSpeed Insights, Bmrwheel achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bmrwheel has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Automotive category, Bmrwheel ranks #381 out of 544 stores we track. This places them in the top 70% of automotive stores by product catalog size.

Last scanned

Feb 25, 2026

Bmrwheel | Automotive Store Analysis | CommerceRank