Updated Motion
boardrax.com.au
BoardRAX manufactures handcrafted, modular storage racks designed to hold surfboards, longboards, SUPs, skateboards, wakeboards, and kayaks. The Australian-made company offers both freestanding and wall-mounted solutions with elegant modern design aesthetics, serving as functional furniture for protecting and displaying sports equipment collections.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
32
Collections
12
Pages
6
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Furniture category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14529 / 16375
Faster than 11% of stores
Furniture Ranking
#245 / 281
Top 87% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#348 in Furniture
Below 78% of stores
97% below average
32 products vs 1,042 avg
Slower than 87% of Furniture stores
PageSpeed score: 38/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
97% below average
avg
92% below average
avg
96% below average
avg
43% below average
avg
Category Intelligence
How Updated Motion compares to other furniture stores
0%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
MotionType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 78% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Updated Motion
Updated Motion is a furniture ecommerce store built on and operating in AU. The store currently offers 32 products organized across 12 collections, making it comparable in size for the furniture category.
Theme and Design
Updated Motion uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated Motion achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated Motion has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Updated Motion ranks #348 out of 446 stores we track. This places them in the top 78% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
