Boathouse
boathouse.com
Boathouse Sports is a premium, American-made outerwear brand offering hand-crafted performance apparel and custom team uniforms. The store sells athletic jackets, windbreakers, GORE-TEX outerwear, hoodies, and training gear tailored for sports including rowing, lacrosse, rugby, track & field, swimming, and ice hockey.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
169
Collections
246
Pages
126
Blog Posts
175
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15400 / 16375
Faster than 6% of stores
Fashion & Clothing Ranking
#2793 / 2989
Top 93% in category
Category Avg Performance
57
-25 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
182ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1857 in Fashion & Clothing
Above average (top 42%)
79% below average
169 products vs 819 avg
Slower than 93% of Fashion & Clothing stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
79% below average
avg
165% above average
avg
207% above average
avg
447% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 42% by catalog size
high
Strong content (175 blogs, 126 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Boathouse
Boathouse is a fashion & clothing ecommerce store built on Shopify and operating in BR. The store currently offers 169 products organized across 246 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Boathouse uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boathouse achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boathouse uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Boathouse ranks #1857 out of 4419 stores we track. This places them in the top 42% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
