Dawn
bobandfriends.co.nz
Bob & Friends is a designer furniture and home decor retailer specializing in contemporary and British furniture pieces. They offer a curated selection of arm chairs, dining chairs, sofas, tables, shelving systems, lighting, and home accessories, with both online shopping and a physical showroom located in Ponsonby, Auckland.
Products
500
Collections
113
Pages
10
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1967 / 16375
Faster than 88% of stores
Furniture Ranking
#35 / 281
Top 12% in category
Category Avg Performance
56
+17 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#149 in Furniture
Above average (top 33%)
52% below average
500 products vs 1,042 avg
Faster than 88% of Furniture stores
PageSpeed score: 73/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
52% below average
avg
27% below average
avg
94% below average
avg
89% below average
avg
Category Intelligence
How Dawn compares to other furniture stores
9%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 33% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dawn
Dawn is a furniture ecommerce store built on and operating in NZ. The store currently offers 500 products organized across 113 collections, making it comparable in size for the furniture category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of furniture stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Dawn ranks #149 out of 446 stores we track. This places them in the top 33% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
