Boldfacemakeup
boldfacemakeup.com
Boldface is a beauty cosmetics brand specializing in original 3-D multilayer false eyelashes with thin band construction. The store offers cruelty-free lash products organized by collection (Party, Bold, Muse, Epic, etc.), length, and shape, along with complementary lash adhesive and brow products.
Performance Needs Attention
This store scores 16/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
146
Collections
21
Pages
20
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 40 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#16196 / 16375
Faster than 1% of stores
Beauty & Cosmetics Ranking
#400 / 403
Top 99% in category
Category Avg Performance
56
-40 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#145 in Beauty & Cosmetics
Top 25% of stores
54% below average
146 products vs 315 avg
Slower than 99% of Beauty & Cosmetics stores
PageSpeed score: 16/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
54% below average
avg
60% below average
avg
5% above average
avg
70% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 25% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Boldfacemakeup
Boldfacemakeup is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 146 products organized across 21 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Boldfacemakeup uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boldfacemakeup achieves a performance score of 16/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boldfacemakeup uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Boldfacemakeup ranks #145 out of 572 stores we track. This places them in the top 25% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
