Boley
boley.com
Boley is an official retailer of Boley brand educational toys and games designed for babies, toddlers, and children. The store offers a curated collection of toys organized by theme, age group, and price point, along with free parental resources and activities.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
315
Collections
39
Pages
6
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Toys & Games category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11887 / 16375
Faster than 27% of stores
Toys & Games Ranking
#231 / 293
Top 79% in category
Category Avg Performance
59
-10 below avg
Category Avg LCP
1.6s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#180 in Toys & Games
Above average (top 39%)
85% below average
315 products vs 2,106 avg
Slower than 79% of Toys & Games stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 465 stores in Toys & Games
85% below average
avg
52% below average
avg
57% below average
avg
75% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Boley
Boley is a toys & games ecommerce store built on Shopify and operating in US. The store currently offers 315 products organized across 39 collections, making it comparable in size for the toys & games category.
Theme and Design
Boley uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boley achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boley uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Boley ranks #180 out of 465 stores we track. This places them in the top 39% of toys & games stores by product catalog size.
Last scanned
Feb 25, 2026
