Bonton
bonton.fr
Bonton Paris is an official French children's fashion retailer offering contemporary clothing and accessories for newborns through 12-year-olds. The store features a curated collection of dresses, outerwear, basics, and lifestyle items with seasonal collections, positioning itself as a premium children's fashion brand.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,314
+62Collections
682
+30Pages
54
Blog Posts
26
+2CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14396 / 16375
Faster than 12% of stores
Fashion & Clothing Ranking
#2619 / 2989
Top 88% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
205ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
461ms
Time to First Byte
20.8s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#181 in Fashion & Clothing
Top 4% of stores
305% above average
3,314 products vs 819 avg
Slower than 88% of Fashion & Clothing stores
PageSpeed score: 38/100
+622 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
305% above average
avg
633% above average
avg
32% above average
avg
19% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+23%)
Added 62 products last month
1+ year
Since Feb 2025
Top 10% largest catalog
Top 4% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
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About Bonton
Bonton is a fashion & clothing ecommerce store built on shopify and operating in FR. The store currently offers 3,314 products organized across 682 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Bonton uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bonton achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bonton has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bonton ranks #181 out of 4419 stores we track. This places them in the top 4% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 622 products.
Last scanned
Feb 18, 2026
