Boomboomthelabel
boomboomthelabel.com
AYM Studio is a women's fashion clothing brand offering a curated selection of dresses, tops, and bottoms designed to empower wearers. The store specializes in occasion and everyday wear, including categories for daytime, occasionwear, maternity, bridal, and wedding guest attire, with styling options organized by silhouette and color.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
127
Collections
190
Pages
46
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13713 / 16375
Faster than 16% of stores
Fashion & Clothing Ranking
#2493 / 2989
Top 83% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
437ms
Time to First Byte
12.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2083 in Fashion & Clothing
Above average (top 47%)
84% below average
127 products vs 819 avg
Slower than 83% of Fashion & Clothing stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
84% below average
avg
104% above average
avg
12% above average
avg
34% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 47% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Boomboomthelabel
Boomboomthelabel is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 127 products organized across 190 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Boomboomthelabel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boomboomthelabel achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boomboomthelabel uses Reviews.io for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Boomboomthelabel ranks #2083 out of 4419 stores we track. This places them in the top 47% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
