Borderless Kids
borderless-kids.com
Borderless Kids is a Japanese children's clothing and accessory brand that designs inclusive, gender-neutral products for kids with special needs. The store emphasizes accessibility and ease of use in all their offerings, with a focus on inclusive fashion that benefits all children.
Products
33
Collections
2
Pages
5
Blog Posts
127
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3913 / 16375
Faster than 76% of stores
Baby & Kids Ranking
#75 / 402
Top 19% in category
Category Avg Performance
56
+12 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#404 in Baby & Kids
Below 70% of stores
95% below average
33 products vs 612 avg
Faster than 81% of Baby & Kids stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
95% below average
avg
98% below average
avg
74% below average
avg
285% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
high
Strong content (127 blogs, 5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Borderless Kids
Borderless Kids is a baby & kids ecommerce store built on Shopify and operating in JP. The store currently offers 33 products organized across 2 collections, making it comparable in size for the baby & kids category.
Theme and Design
Borderless Kids uses the Emerge theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Borderless Kids achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Borderless Kids has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Borderless Kids ranks #404 out of 575 stores we track. This places them in the top 70% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
