Boredgeorge
boredgeorge.com
Bored George is a New Zealand-based ecommerce store selling premium polarised sunglasses designed for women, featuring oversized and stylish frames available in various shapes and sizes. The store also offers complementary accessories including caps, cases, and key chains, with free NZ shipping and a try-on-at-home policy.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
54
Collections
61
Pages
65
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Jewelry & Accessories category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#15912 / 16375
Faster than 3% of stores
Jewelry & Accessories Ranking
#504 / 514
Top 98% in category
Category Avg Performance
57
-30 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
180ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#454 in Jewelry & Accessories
Below 67% of stores
93% below average
54 products vs 770 avg
Slower than 98% of Jewelry & Accessories stores
PageSpeed score: 27/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
93% below average
avg
22% above average
avg
282% above average
avg
31% below average
avg
Category Intelligence
How Boredgeorge compares to other jewelry & accessories stores
12%
of Jewelry & Accessories stores use judge.me
0%
of Jewelry & Accessories stores use this theme
4%
of Jewelry & Accessories stores use Pipe
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
Atelier 3.0.0 update
Type
Theme Store
Theme Store ID
3621
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
high
Strong content (18 blogs, 65 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Boredgeorge
Boredgeorge is a jewelry & accessories ecommerce store built on Shopify and operating in US. The store currently offers 54 products organized across 61 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Boredgeorge uses the Atelier 3.0.0 update theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boredgeorge achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boredgeorge uses judge.me for customer reviews and offers Pipe for payment flexibility. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Boredgeorge ranks #454 out of 679 stores we track. This places them in the top 67% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 25, 2026
