Boredofauthority
boredofauthority.com
Bored of Authority is a mountain apparel brand offering technical outdoor clothing including jackets, pants, mid-layers, and proprietary Venti-Layer™ 3L waterproof gear. The store positions itself as an individualistic alternative to mainstream outdoor fashion, combining performance functionality with personal style for mountain enthusiasts.
Products
63
Collections
7
Pages
25
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#10741 / 16375
Faster than 34% of stores
Sports & Outdoors Ranking
#447 / 716
Top 62% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#620 in Sports & Outdoors
Below 58% of stores
94% below average
63 products vs 976 avg
Slower than 62% of Sports & Outdoors stores
PageSpeed score: 53/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
94% below average
avg
95% below average
avg
14% below average
avg
93% below average
avg
Category Intelligence
How Boredofauthority compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 58% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Boredofauthority
Boredofauthority is a sports & outdoors ecommerce store built on Shopify and operating in FR. The store currently offers 63 products organized across 7 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Boredofauthority uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boredofauthority achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boredofauthority has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Boredofauthority ranks #620 out of 1076 stores we track. This places them in the top 58% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
