Bornbig
bornbig.com.au
Born Big is an independently owned Australian toy company that designs educational toys and games combining brain and behaviour science research with play-based learning. The store specializes in products that help children and adults develop life-ready skills through interactive gameplay.
Products
7
Collections
3
Pages
15
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3533 / 16375
Faster than 78% of stores
Toys & Games Ranking
#68 / 293
Top 23% in category
Category Avg Performance
59
+10 above avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#383 in Toys & Games
Below 82% of stores
100% below average
7 products vs 2,106 avg
Faster than 77% of Toys & Games stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 465 stores in Toys & Games
100% below average
avg
96% below average
avg
7% above average
avg
82% below average
avg
Theme & Design
Theme Name
09-jan-2025_Updated copy of Studio
Type
Theme Store
Theme Store ID
1431
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 82% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Bornbig
Bornbig is a toys & games ecommerce store built on Shopify and operating in RS. The store currently offers 7 products organized across 3 collections, making it comparable in size for the toys & games category.
Theme and Design
Bornbig uses the 09-jan-2025_Updated copy of Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bornbig achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 98/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bornbig has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Bornbig ranks #383 out of 465 stores we track. This places them in the top 82% of toys & games stores by product catalog size.
Last scanned
Feb 25, 2026
