Bornbytheshore
bornbytheshore.com
Born By The Shore is a designer children's clothing brand offering handmade, beach-inspired apparel for babies, toddlers, and girls. The store features trendy, limited-edition pieces including dresses, jackets, swimwear, and accessories with California beach culture influences, plus coordinating mommy & me collections.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
211
Collections
29
Pages
5
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15812 / 16375
Faster than 3% of stores
Baby & Kids Ranking
#396 / 402
Top 99% in category
Category Avg Performance
56
-28 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#197 in Baby & Kids
Above average (top 34%)
66% below average
211 products vs 612 avg
Slower than 99% of Baby & Kids stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
66% below average
avg
69% below average
avg
74% below average
avg
42% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 34% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bornbytheshore
Bornbytheshore is a baby & kids ecommerce store built on Shopify and operating in US. The store currently offers 211 products organized across 29 collections, making it comparable in size for the baby & kids category.
Theme and Design
Bornbytheshore uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bornbytheshore achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bornbytheshore has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Bornbytheshore ranks #197 out of 575 stores we track. This places them in the top 34% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
