Borndeadclothingco
borndeadclothingco.com
Born Dead Clothing is a tattoo-inspired streetwear and alternative fashion brand offering graphic t-shirts, hoodies, jerseys, vintage tees, hats, and related accessories. The brand targets consumers seeking edgy, alternative fashion with aesthetic appeal to tattoo and music culture enthusiasts.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
128
Collections
47
Pages
58
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12871 / 16375
Faster than 21% of stores
Fashion & Clothing Ranking
#2331 / 2989
Top 78% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2080 in Fashion & Clothing
Above average (top 47%)
84% below average
128 products vs 819 avg
Slower than 78% of Fashion & Clothing stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
84% below average
avg
49% below average
avg
41% above average
avg
69% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Borndeadclothingco
Borndeadclothingco is a fashion & clothing ecommerce store built on Shopify and operating in IE. The store currently offers 128 products organized across 47 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Borndeadclothingco uses the Taste theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Borndeadclothingco achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Borndeadclothingco has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Borndeadclothingco ranks #2080 out of 4419 stores we track. This places them in the top 47% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
