Borngood
borngood.in
BornGood is an eco-friendly home cleaning products store offering USDA certified, plant-based cleaning solutions including laundry detergents, fabric conditioners, stain removers, and household cleaners. The brand emphasizes biodegradable, lab-tested formulations designed for both household care and environmental sustainability.
Products
53
Collections
31
Pages
18
Blog Posts
70
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4388 / 16375
Faster than 73% of stores
Homeware Ranking
#134 / 457
Top 29% in category
Category Avg Performance
58
+9 above avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.100
Cumulative Layout Shift
125ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#441 in Homeware
Below 66% of stores
94% below average
53 products vs 898 avg
Faster than 71% of Homeware stores
PageSpeed score: 67/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
94% below average
avg
60% below average
avg
10% below average
avg
141% above average
avg
Category Intelligence
How Borngood compares to other homeware stores
13%
of Homeware stores use judge.me
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
high
Strong content (70 blogs, 18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Borngood
Borngood is a homeware ecommerce store built on Shopify and operating in IN. The store currently offers 53 products organized across 31 collections, making it comparable in size for the homeware category.
Theme and Design
Borngood uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Borngood achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Borngood uses judge.me for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Borngood ranks #441 out of 673 stores we track. This places them in the top 66% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
