Bornintoit
bornintoit.com
Born Into It is a fashion and apparel retailer specializing in hometown and lifestyle-themed t-shirts, hats, sweatshirts, and related clothing. The brand creates garments designed to celebrate passions, personal history, and pride, with wholesale opportunities available for retail partners.
Products
230
Collections
57
Pages
8
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#339 / 16375
Faster than 98% of stores
Fashion & Clothing Ranking
#69 / 2989
Top 2% in category
Category Avg Performance
57
+30 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1612 in Fashion & Clothing
Above average (top 36%)
72% below average
230 products vs 819 avg
Faster than 98% of Fashion & Clothing stores
PageSpeed score: 87/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
72% below average
avg
39% below average
avg
80% below average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 36% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Bornintoit
Bornintoit is a fashion & clothing ecommerce store built on Shopify and operating in DE. The store currently offers 230 products organized across 57 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Bornintoit uses the Horizon theme from the Shopify Theme Store. This theme choice is used by 3% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Bornintoit achieves a performance score of 87/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bornintoit has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bornintoit ranks #1612 out of 4419 stores we track. This places them in the top 36% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
