Bornlosers
bornlosers.net
Born Losers is an official band merchandise store featuring apparel, accessories, and memorabilia for the Florida-based band Born Losers. The store offers a diverse range of products including clothing, shoes, home goods, games, and collectible items branded with band imagery and branding.
Products
106
Collections
23
Pages
12
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9552 / 16375
Faster than 42% of stores
Music & Merch Ranking
#202 / 305
Top 66% in category
Category Avg Performance
61
-5 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#159 in Music & Merch
Above average (top 36%)
90% below average
106 products vs 1,103 avg
Slower than 66% of Music & Merch stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 436 stores in Music & Merch
90% below average
avg
65% below average
avg
14% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 36% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Bornlosers
Bornlosers is a music & merch ecommerce store built on Shopify and operating in NL. The store currently offers 106 products organized across 23 collections, making it comparable in size for the music & merch category.
Theme and Design
Bornlosers uses the Venture theme from the Shopify Theme Store. This theme choice is used by 3% of music & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Bornlosers achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bornlosers has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Bornlosers ranks #159 out of 436 stores we track. This places them in the top 36% of music & merch stores by product catalog size.
Last scanned
Feb 25, 2026
