Bottomofthecup
bottomofthecup.com
Bottom of the Cup is a New Orleans-based metaphysical retailer established in 1929 that offers tarot decks, crystals, candles, incense, feng shui items, jewelry, and fine tea alongside professional psychic reading services. The store specializes in curated gifts and spiritual products with a focus on both retail merchandise and experiential offerings.
Products
1,224
Collections
44
Pages
13
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9281 / 16375
Faster than 43% of stores
Gifts & Hampers Ranking
#554 / 868
Top 64% in category
Category Avg Performance
59
-3 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
70ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#162 in Gifts & Hampers
Top 13% of stores
18% above average
1,224 products vs 1,035 avg
Slower than 64% of Gifts & Hampers stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
18% above average
avg
44% below average
avg
67% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 13% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Bottomofthecup
Bottomofthecup is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 1,224 products organized across 44 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Bottomofthecup uses the Retina theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bottomofthecup achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bottomofthecup has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Bottomofthecup ranks #162 out of 1277 stores we track. This places them in the top 13% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
