Brandinatheoriginal
brandinatheoriginal.it
Brandina the Original is an Italian fashion brand that designs and sells beach bags, accessories, and clothing inspired by summer and coastal aesthetics. Their product range includes women's and men's totes, crossbody bags, backpacks, beach towels, wallets, sunglasses, and travel accessories, all crafted with distinctive beach-themed textiles and designs.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
115
Collections
100
Pages
41
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Fashion & Clothing category average (57)
- Accessibility score is 65/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15559 / 16375
Faster than 5% of stores
Fashion & Clothing Ranking
#2832 / 2989
Top 95% in category
Category Avg Performance
57
-26 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
150ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2176 in Fashion & Clothing
Above average (top 49%)
86% below average
115 products vs 819 avg
Slower than 95% of Fashion & Clothing stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
86% below average
avg
8% above average
avg
0% below average
avg
47% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 49% by catalog size
low
Basic content (41 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Brandinatheoriginal
Brandinatheoriginal is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 115 products organized across 100 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Brandinatheoriginal uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brandinatheoriginal achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 65/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brandinatheoriginal has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Brandinatheoriginal ranks #2176 out of 4419 stores we track. This places them in the top 49% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
