Brandnewtools
brandnewtools.com
Brand New Tools is a retailer of power tools, hand tools, and accessories from leading manufacturers including DeWalt, Makita, Black & Decker, and Porter Cable. The store offers fast, free shipping on in-stock items that ship within 1 business day and include manufacturer warranties.
Products
4,452
-1Collections
679
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4998 / 16375
Faster than 69% of stores
Tools & DIY Ranking
#34 / 114
Top 30% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#8 in Tools & DIY
Top 5% of stores
297% above average
4,452 products vs 1,122 avg
Faster than 70% of Tools & DIY stores
PageSpeed score: 65/100
-1 products
Over the past month
Category Benchmarks
Compared to 155 stores in Tools & DIY
297% above average
avg
566% above average
avg
60% below average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
Similar Tools & DIY Stores
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About Brandnewtools
Brandnewtools is a tools & diy ecommerce store built on Shopify and operating in US. The store currently offers 4,452 products organized across 679 collections, making it larger than average for the tools & diy category.
Theme and Design
Brandnewtools uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of tools & diy stores.
Performance Analysis
Based on Google PageSpeed Insights, Brandnewtools achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brandnewtools has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Tools & DIY category, Brandnewtools ranks #8 out of 155 stores we track. This places them in the top 5% of tools & diy stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 25, 2026
