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Brashali

Shopify

brashali.com

BRASHALI is a Colombian-made fashion brand offering handcrafted clothing including bodysuits, crop tops, denim, pants, skirts, t-shirts, overshirts, dresses, and lingerie. The brand positions itself as creating pieces that range from simple to conceptual designs, manufactured in Colombia and based in the USA.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

122

Collections

26

Pages

16

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#12050 / 16375

Faster than 26% of stores

Fashion & Clothing Ranking

#2196 / 2989

Top 73% in category

Category Avg Performance

57

-8 below avg

Category Avg LCP

1.9s

49

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2123 in Fashion & Clothing

Above average (top 48%)

85% below average

122 products vs 819 avg

Slower than 73% of Fashion & Clothing stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products122 / avg 819

85% below average

avg

Collections26 / avg 93

72% below average

avg

Pages16 / avg 41

61% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 48% by catalog size

Content Investment

low

Basic content (16 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

122 products26 collections16 pages3 blogs

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About Brashali

Brashali is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 122 products organized across 26 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Brashali uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brashali achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brashali has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Brashali ranks #2123 out of 4419 stores we track. This places them in the top 48% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Brashali | Fashion & Clothing Store Analysis | CommerceRank