Brassknucksapparel
brassknucksapparel.co.uk
Brass Knucks Apparel Co. is an independent British merchandise brand offering a range of casual apparel including t-shirts, hoodies, jumpers, and gym wear, alongside accessories such as snapbacks, beanies, and beard grooming products. The store focuses on screen-printed designs and positions itself as a no-nonsense merch brand catering to British consumers.
Products
77
Collections
9
Pages
5
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
+24 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
91% below average
77 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 81/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
91% below average
avg
90% below average
avg
88% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Brassknucksapparel
Brassknucksapparel is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 77 products organized across 9 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Brassknucksapparel uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Brassknucksapparel achieves a performance score of 81/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brassknucksapparel uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Brassknucksapparel ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
