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Briggsnwiggles

Shopify

briggsnwiggles.com

Briggs 'n' Wiggles is a pet supplies retailer specializing in handmade dog bandanas and collars made in the USA. The store offers themed collections including plaid, holiday, and team designs, along with personalized and seasonal options through a subscription membership program.

Pet Supplies
Bespoke
US / USD
PayPal
Visit Store

Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

417

Collections

43

Pages

13

Blog Posts

16

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Pet Supplies category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#14285 / 16375

Faster than 13% of stores

Pet Supplies Ranking

#313 / 372

Top 84% in category

Category Avg Performance

56

-17 below avg

Category Avg LCP

1.8s

39

Performance

92

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 576 Pet Supplies stores

#100 in Pet Supplies

Top 17% of stores

1% above average

417 products vs 411 avg

Slower than 84% of Pet Supplies stores

PageSpeed score: 39/100

Category Benchmarks

Compared to 576 stores in Pet Supplies

Products417 / avg 411

1% above average

avg

Collections43 / avg 45

4% below average

avg

Pages13 / avg 21

38% below average

avg

Blog Posts16 / avg 30

47% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 17% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

417 products43 collections13 pages16 blogs

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About Briggsnwiggles

Briggsnwiggles is a pet supplies ecommerce store built on Shopify and operating in US. The store currently offers 417 products organized across 43 collections, making it larger than average for the pet supplies category.

Theme and Design

Briggsnwiggles uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Briggsnwiggles achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Briggsnwiggles has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Pet Supplies category, Briggsnwiggles ranks #100 out of 576 stores we track. This places them in the top 17% of pet supplies stores by product catalog size.

Last scanned

Feb 25, 2026

Briggsnwiggles | Pet Supplies Store Analysis | CommerceRank