Brightminds
brightminds.co.uk
BrightMinds UK is an online retailer of educational toys and games for children, offering a curated selection of STEM toys, engineering kits, arts & crafts products, and logic games designed to support learning and development. The store emphasizes educational value across product categories including science, technology, maths, and English-focused toys.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
874
Collections
605
Pages
47
Blog Posts
112
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Toys & Games category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
-25 below avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
58% below average
874 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 465 stores in Toys & Games
58% below average
avg
638% above average
avg
236% above average
avg
300% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (112 blogs, 47 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Brightminds
Brightminds is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 874 products organized across 605 collections, making it comparable in size for the toys & games category.
Theme and Design
Brightminds uses the Paper theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brightminds achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brightminds uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Brightminds ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.
Last scanned
Feb 22, 2026
