Brilamo
brilamo.com
BRILAMO is a German ecommerce store specializing in innovative wine glass care products, specifically a form-fitting polishing rod designed to dry and polish wine glasses without leaving streaks. The brand targets wine lovers and sommelier professionals seeking convenient, efficient glassware maintenance solutions.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
11
Collections
2
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Kitchen Appliances category average (54)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13590 / 16375
Faster than 17% of stores
Kitchen Appliances Ranking
#64 / 86
Top 74% in category
Category Avg Performance
54
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 125 Kitchen Appliances stores
#83 in Kitchen Appliances
Below 66% of stores
98% below average
11 products vs 656 avg
Slower than 74% of Kitchen Appliances stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 125 stores in Kitchen Appliances
98% below average
avg
96% below average
avg
70% below average
avg
92% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Kitchen Appliances Stores
Other kitchen appliances stores with similar size
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About Brilamo
Brilamo is a kitchen appliances ecommerce store built on Shopify and operating in DE. The store currently offers 11 products organized across 2 collections, making it comparable in size for the kitchen appliances category.
Theme and Design
Brilamo uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brilamo achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brilamo has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Kitchen Appliances category, Brilamo ranks #83 out of 125 stores we track. This places them in the top 66% of kitchen appliances stores by product catalog size.
Last scanned
Feb 25, 2026
