Brilliantco
brilliantco.com.au
Brilliant Co is an Australian online jewellery retailer offering curated collections of rings, necklaces, bracelets, and other jewellery pieces. The store features multiple jewellery brands including Pandora, Swarovski, Thomas Sabo, and Georgini, with collections organized by theme such as nature, floral, celestial, and pearl designs.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,121
Collections
571
Pages
53
Blog Posts
38
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14653 / 16375
Faster than 11% of stores
Jewellery & Watches Ranking
#696 / 758
Top 92% in category
Category Avg Performance
57
-20 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.100
Cumulative Layout Shift
109ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#23 in Jewellery & Watches
Top 2% of stores
788% above average
7,121 products vs 802 avg
Slower than 92% of Jewellery & Watches stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
788% above average
avg
693% above average
avg
89% above average
avg
17% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Brilliantco
Brilliantco is a jewellery & watches ecommerce store built on Shopify and operating in GB. The store currently offers 7,121 products organized across 571 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Brilliantco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brilliantco achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brilliantco has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Brilliantco ranks #23 out of 1082 stores we track. This places them in the top 2% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
