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Brindleychains

shopify

brindleychains.co.uk

Pewag UK (formerly Brindley Chains Ltd) is a leading UK supplier of premium quality chain and lifting products for industrial use. The company provides professional-grade chains and lifting equipment to commercial and industrial customers.

Industrial
Bespoke
HR / EUR
PayPal
Visit Store

Products

217

Collections

64

Pages

15

Blog Posts

0

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Add blog content to improve SEO and engagement

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Industrial Ranking

#3 / 226

Top 1% in category

Category Avg Performance

59

+1 above avg

Category Avg LCP

2.1s

Faster than avg

60

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 311 Industrial stores

#8 in Industrial

Top 3% of stores

82% below average

217 products vs 1,173 avg

Faster than 99% of Industrial stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 311 stores in Industrial

Products217 / avg 1,173

82% below average

avg

Collections64 / avg 76

16% below average

avg

Pages15 / avg 22

32% below average

avg

Blog Posts0 / avg 29

100% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Developing stack

No review platform (18% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

217 products64 collections15 pages0 blogs

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About Brindleychains

Brindleychains is a industrial ecommerce store built on shopify and operating in HR. The store currently offers 217 products organized across 64 collections, making it comparable in size for the industrial category.

Theme and Design

Brindleychains uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brindleychains achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brindleychains has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Industrial category, Brindleychains ranks #8 out of 311 stores we track. This places them in the top 3% of industrial stores by product catalog size.

Last scanned

Feb 23, 2026

Brindleychains | Industrial Store Analysis | CommerceRank