Britishcustoms
britishcustoms.com
British Customs is a specialized retailer of OEM, aftermarket, and custom parts and accessories for Triumph motorcycles. The store offers performance upgrades, styling components, and comfort modifications designed to enhance Triumph motorcycle aesthetics, performance, and rider experience.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
890
Collections
181
Pages
32
Blog Posts
313
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Automotive category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15117 / 16375
Faster than 8% of stores
Automotive Ranking
#348 / 366
Top 95% in category
Category Avg Performance
58
-24 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.120
Cumulative Layout Shift
117ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#115 in Automotive
Top 21% of stores
81% below average
890 products vs 4,659 avg
Slower than 95% of Automotive stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 544 stores in Automotive
81% below average
avg
48% above average
avg
28% above average
avg
1390% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 21% by catalog size
high
Strong content (313 blogs, 32 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Britishcustoms
Britishcustoms is a automotive ecommerce store built on Shopify and operating in US. The store currently offers 890 products organized across 181 collections, making it comparable in size for the automotive category.
Theme and Design
Britishcustoms uses the Impact theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Britishcustoms achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Britishcustoms has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Automotive category, Britishcustoms ranks #115 out of 544 stores we track. This places them in the top 21% of automotive stores by product catalog size.
Last scanned
Feb 25, 2026
