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Brooklinen

shopify

brooklinen.com

Brooklinen is a luxury bedding retailer specializing in premium sheets, comforters, pillows, and bath robes. The brand emphasizes high-quality materials and customer satisfaction, evidenced by their 150,000+ five-star reviews and focus on providing comfortable sleep solutions.

Bedding & Linen
Bespoke
US / USD
Yotpo
PayPal
Visit Store

Performance Needs Attention

This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. The Largest Contentful Paint (LCP) is particularly slow. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

251

-18

Collections

44

-1

Pages

53

+6

Blog Posts

270

-4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 28 points below Bedding & Linen category average (55)
  • Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15857 / 16375

Faster than 3% of stores

Bedding & Linen Ranking

#117 / 124

Top 94% in category

Category Avg Performance

55

-28 below avg

Category Avg LCP

2.1s

Slower than avg

27

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPpoor

4.3s

Largest Contentful Paint

CLSneeds work

0.130

Cumulative Layout Shift

INPneeds work

212ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.0s

First Contentful Paint

TTFBgood

510ms

Time to First Byte

SIpoor

24.2s

Speed Index

Store Audit

Actionable insights compared to 168 Bedding & Linen stores

#44 in Bedding & Linen

Above average (top 26%)

19% below average

251 products vs 311 avg

Slower than 94% of Bedding & Linen stores

PageSpeed score: 27/100

-62 products

Over the past year

Category Benchmarks

Compared to 168 stores in Bedding & Linen

Products251 / avg 311

19% below average

avg

Collections44 / avg 77

43% below average

avg

Pages53 / avg 58

9% below average

avg

Blog Posts270 / avg 61

343% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-20%)

Tracking History

1+ year

Since Feb 2025

Market Position

Above average catalog size

Top 26% by catalog size

Content Investment

high

Strong content (270 blogs, 53 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

251 products44 collections53 pages270 blogs

Aug 2025

269 products45 collections47 pages274 blogs

Jul 2025

277 products40 collections43 pages274 blogs

Jun 2025

293 products51 collections43 pages274 blogs

May 2025

299 products49 collections43 pages274 blogs

Apr 2025

306 products45 collections42 pages274 blogs

Mar 2025

309 products66 collections51 pages274 blogs

Mar 2025

Theme changed from Release C-2 | 2025 - 2/11/25 to 2025 | F Hotfix 2

Feb 2025

Feb 2025

313 products64 collections47 pages274 blogs

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About Brooklinen

Brooklinen is a bedding & linen ecommerce store built on shopify and operating in US. The store currently offers 251 products organized across 44 collections, making it comparable in size for the bedding & linen category.

Theme and Design

Brooklinen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brooklinen achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brooklinen uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Bedding & Linen category, Brooklinen ranks #44 out of 168 stores we track. This places them in the top 26% of bedding & linen stores by product catalog size. Over the past year, the store has reduced its catalog by 62 products.

Last scanned

Feb 18, 2026

Brooklinen | Bedding & Linen Store Analysis | CommerceRank