Brooklinen
brooklinen.com
Brooklinen is a luxury bedding retailer specializing in premium sheets, comforters, pillows, and bath robes. The brand emphasizes high-quality materials and customer satisfaction, evidenced by their 150,000+ five-star reviews and focus on providing comfortable sleep solutions.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. The Largest Contentful Paint (LCP) is particularly slow. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
251
-18Collections
44
-1Pages
53
+6Blog Posts
270
-4CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Bedding & Linen category average (55)
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15857 / 16375
Faster than 3% of stores
Bedding & Linen Ranking
#117 / 124
Top 94% in category
Category Avg Performance
55
-28 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
4.3s
Largest Contentful Paint
0.130
Cumulative Layout Shift
212ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
510ms
Time to First Byte
24.2s
Speed Index
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#44 in Bedding & Linen
Above average (top 26%)
19% below average
251 products vs 311 avg
Slower than 94% of Bedding & Linen stores
PageSpeed score: 27/100
-62 products
Over the past year
Category Benchmarks
Compared to 168 stores in Bedding & Linen
19% below average
avg
43% below average
avg
9% below average
avg
343% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-20%)
1+ year
Since Feb 2025
Above average catalog size
Top 26% by catalog size
high
Strong content (270 blogs, 53 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Theme changed from Release C-2 | 2025 - 2/11/25 to 2025 | F Hotfix 2
Feb 2025
Feb 2025
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About Brooklinen
Brooklinen is a bedding & linen ecommerce store built on shopify and operating in US. The store currently offers 251 products organized across 44 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Brooklinen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklinen achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklinen uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Brooklinen ranks #44 out of 168 stores we track. This places them in the top 26% of bedding & linen stores by product catalog size. Over the past year, the store has reduced its catalog by 62 products.
Last scanned
Feb 18, 2026
