Brownpaperpackages
brownpaperpackages.co.uk
Brown Paper Packages specialises in personalised gift boxes and wellbeing hampers designed for various occasions including thank you gifts, new home surprises, and get well soon packages. The store offers curated gift sets for specific recipients such as her, him, kids, students, and employees, with options to build custom gift boxes.
Products
593
+24Collections
86
+2Pages
25
+1Blog Posts
77
+10CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3566 / 16375
Faster than 78% of stores
Gifts & Hampers Ranking
#205 / 868
Top 24% in category
Category Avg Performance
59
+9 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.030
Cumulative Layout Shift
92ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
527ms
Time to First Byte
4.7s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#294 in Gifts & Hampers
Top 23% of stores
43% below average
593 products vs 1,035 avg
Faster than 76% of Gifts & Hampers stores
PageSpeed score: 68/100
+24 products
Over the past few months
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
43% below average
avg
9% above average
avg
36% below average
avg
45% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+4%)
5 months
Since Oct 2025
Larger than 75% of category
Top 23% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Dec 2025
Oct 2025
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About Brownpaperpackages
Brownpaperpackages is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 593 products organized across 86 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Brownpaperpackages uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brownpaperpackages achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 99/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brownpaperpackages uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Brownpaperpackages ranks #294 out of 1277 stores we track. This places them in the top 23% of gifts & hampers stores by product catalog size. Over the past few months, the store has grown its catalog by 24 products.
Last scanned
Feb 18, 2026
