Bsbrand
bsbrand.com
BlackStrap develops and sells technical apparel and mountain lifestyle gear including balaclavas, base layers, merino winter layers, neck gaiters, beanies, and outdoor accessories. The brand focuses on innovative, quality products designed for outdoor adventures in cold and varying weather conditions.
Products
116
Collections
93
Pages
39
Blog Posts
41
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#504 in Sports & Outdoors
Above average (top 47%)
88% below average
116 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
88% below average
avg
39% below average
avg
34% above average
avg
33% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Above average catalog size
Top 47% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Bsbrand
Bsbrand is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 116 products organized across 93 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Bsbrand uses the Stretch theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Bsbrand has not implemented a third-party review platform and offers Settle, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Bsbrand ranks #504 out of 1076 stores we track. This places them in the top 47% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
