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Bstrong

Shopify

bstrong.training

B Strong offers blood flow restriction (BFR) training systems and equipment designed to enhance strength training gains while using lighter loads. The brand serves elite athletes, fitness enthusiasts, and wellness practitioners with trainable equipment, courses, and specialized training programs.

Fitness Equipment
NWS - New Site (LIVE 11/23) - Focal Base
NO / USD
PayPal +1
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Performance Needs Attention

This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

12

Collections

6

Pages

74

Blog Posts

107

CommerceRank Score

Overall store health assessment based on 5 key factors

D

41/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme8/15 (Lesser-known theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Fitness Equipment category average (50)
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#14141 / 16375

Faster than 14% of stores

Fitness Equipment Ranking

#62 / 89

Top 70% in category

Category Avg Performance

50

-10 below avg

Category Avg LCP

1.8s

Slower than avg

40

Performance

78

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

119ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 125 Fitness Equipment stores

#85 in Fitness Equipment

Below 68% of stores

91% below average

12 products vs 139 avg

Slower than 70% of Fitness Equipment stores

PageSpeed score: 40/100

Category Benchmarks

Compared to 125 stores in Fitness Equipment

Products12 / avg 139

91% below average

avg

Collections6 / avg 35

83% below average

avg

Pages74 / avg 29

155% above average

avg

Blog Posts107 / avg 74

45% above average

avg

Theme & Design

Theme Name

NWS - New Site (LIVE 11/23) - Focal Base

Type

Theme Store

Theme Store ID

714

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 68% by catalog size

Content Investment

high

Strong content (107 blogs, 74 pages)

Tech Stack Maturity

Mature stack

No review platform (37% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

12 products6 collections74 pages107 blogs

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About Bstrong

Bstrong is a fitness equipment ecommerce store built on Shopify and operating in NO. The store currently offers 12 products organized across 6 collections, making it comparable in size for the fitness equipment category.

Theme and Design

Bstrong uses the NWS - New Site (LIVE 11/23) - Focal Base theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bstrong achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bstrong has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fitness Equipment category, Bstrong ranks #85 out of 125 stores we track. This places them in the top 68% of fitness equipment stores by product catalog size.

Last scanned

Feb 25, 2026

Bstrong | Fitness Equipment Store Analysis | CommerceRank