Btwjewelry
btwjewelry.com
Born This Way Body Arts is a professional piercing studio and body jewelry retailer curated by certified piercers who are members of the Association of Professional Piercers (APP). They offer high-quality, safe body jewelry including titanium ends, gold pieces, and gemstone options specifically designed for ear piercings and other body modifications.
Products
703
Collections
29
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4085 / 16375
Faster than 75% of stores
Jewelry & Accessories Ranking
#129 / 514
Top 25% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#104 in Jewelry & Accessories
Top 15% of stores
9% below average
703 products vs 770 avg
Faster than 75% of Jewelry & Accessories stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
9% below average
avg
42% below average
avg
82% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Btwjewelry
Btwjewelry is a jewelry & accessories ecommerce store built on Shopify and operating in US. The store currently offers 703 products organized across 29 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Btwjewelry uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Btwjewelry achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Btwjewelry has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Btwjewelry ranks #104 out of 679 stores we track. This places them in the top 15% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 25, 2026
