Builtbynature
builtbynature.com
Built By Nature is a direct-to-consumer supplements retailer offering a wide range of nutritional products including vitamins, minerals, proteins, collagen, performance supplements, and specialized formulations for gut health, mood support, and joint care. The brand emphasizes quality ingredients, advanced manufacturing standards, and third-party testing with direct pricing benefits.
Products
35
Collections
9
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#4390 / 16375
Faster than 73% of stores
Supplements Ranking
#78 / 330
Top 24% in category
Category Avg Performance
52
+15 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 463 Supplements stores
#159 in Supplements
Above average (top 34%)
84% below average
35 products vs 216 avg
Faster than 76% of Supplements stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 463 stores in Supplements
84% below average
avg
77% below average
avg
78% below average
avg
98% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 34% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Supplements Stores
Other supplements stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Builtbynature
Builtbynature is a supplements ecommerce store built on Shopify and operating in US. The store currently offers 35 products organized across 9 collections, making it comparable in size for the supplements category.
Theme and Design
Builtbynature uses the Tinker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Builtbynature achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Builtbynature has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Builtbynature ranks #159 out of 463 stores we track. This places them in the top 34% of supplements stores by product catalog size.
Last scanned
Feb 25, 2026
