Bullwrinkles
bullwrinkles.ca
Bullwrinkles is a pet supplies retailer specializing in natural, highly digestible dog treats and chews made from North American sourced meats. The store offers products tailored for different dog sizes and needs, including dental benefit treats, training treats, and products for overweight dogs.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
38
Collections
21
Pages
10
Blog Posts
198
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Pet Supplies category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13338 / 16375
Faster than 19% of stores
Pet Supplies Ranking
#290 / 372
Top 78% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#338 in Pet Supplies
Below 59% of stores
91% below average
38 products vs 411 avg
Slower than 78% of Pet Supplies stores
PageSpeed score: 44/100
No BNPL options
69% of Pet Supplies stores offer PayPal
Category Benchmarks
Compared to 576 stores in Pet Supplies
91% below average
avg
53% below average
avg
52% below average
avg
560% above average
avg
Category Intelligence
How Bullwrinkles compares to other pet supplies stores
0%
of Pet Supplies stores use this theme
Insights
- 69% of Pet Supplies stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 59% by catalog size
high
Strong content (198 blogs, 10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Bullwrinkles
Bullwrinkles is a pet supplies ecommerce store built on Shopify and operating in CA. The store currently offers 38 products organized across 21 collections, making it comparable in size for the pet supplies category.
Theme and Design
Bullwrinkles uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bullwrinkles achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bullwrinkles has not implemented a third-party review platform. Compared to other pet supplies stores, 69% of pet supplies stores offer paypal
Competitive Positioning
Within the Pet Supplies category, Bullwrinkles ranks #338 out of 576 stores we track. This places them in the top 59% of pet supplies stores by product catalog size.
Last scanned
Feb 25, 2026
