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Bullwrinkles

Shopify

bullwrinkles.ca

Bullwrinkles is a pet supplies retailer specializing in natural, highly digestible dog treats and chews made from North American sourced meats. The store offers products tailored for different dog sizes and needs, including dental benefit treats, training treats, and products for overweight dogs.

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Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

38

Collections

21

Pages

10

Blog Posts

198

CommerceRank Score

Overall store health assessment based on 5 key factors

F

39/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Pet Supplies category average (56)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#13338 / 16375

Faster than 19% of stores

Pet Supplies Ranking

#290 / 372

Top 78% in category

Category Avg Performance

56

-12 below avg

Category Avg LCP

1.8s

44

Performance

82

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 576 Pet Supplies stores

#338 in Pet Supplies

Below 59% of stores

91% below average

38 products vs 411 avg

Slower than 78% of Pet Supplies stores

PageSpeed score: 44/100

No BNPL options

69% of Pet Supplies stores offer PayPal

Category Benchmarks

Compared to 576 stores in Pet Supplies

Products38 / avg 411

91% below average

avg

Collections21 / avg 45

53% below average

avg

Pages10 / avg 21

52% below average

avg

Blog Posts198 / avg 30

560% above average

avg

Category Intelligence

How Bullwrinkles compares to other pet supplies stores

Theme Adoption

0%

of Pet Supplies stores use this theme

Insights

  • 69% of Pet Supplies stores offer PayPal

Theme & Design

Theme Name

Responsive

Type

Theme Store

Theme Store ID

304

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 59% by catalog size

Content Investment

high

Strong content (198 blogs, 10 pages)

Tech Stack Maturity

Basic stack

No review platform (34% of category uses one)No BNPL detected (77% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

38 products21 collections10 pages198 blogs

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About Bullwrinkles

Bullwrinkles is a pet supplies ecommerce store built on Shopify and operating in CA. The store currently offers 38 products organized across 21 collections, making it comparable in size for the pet supplies category.

Theme and Design

Bullwrinkles uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bullwrinkles achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bullwrinkles has not implemented a third-party review platform. Compared to other pet supplies stores, 69% of pet supplies stores offer paypal

Competitive Positioning

Within the Pet Supplies category, Bullwrinkles ranks #338 out of 576 stores we track. This places them in the top 59% of pet supplies stores by product catalog size.

Last scanned

Feb 25, 2026

Bullwrinkles | Pet Supplies Store Analysis | CommerceRank