Bumfloat
bumfloat.com
BumFloat is a specialized retailer of innovative flotation devices designed as an alternative to traditional life jackets, available in individual units and multi-packs. The store also offers complementary branded merchandise including trucker hats, koozies, and t-shirts for outdoor enthusiasts.
Products
8
Collections
4
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9542 / 16375
Faster than 42% of stores
Sports & Outdoors Ranking
#394 / 716
Top 55% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#888 in Sports & Outdoors
Below 83% of stores
99% below average
8 products vs 976 avg
Slower than 55% of Sports & Outdoors stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
99% below average
avg
97% below average
avg
72% below average
avg
97% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Bumfloat
Bumfloat is a sports & outdoors ecommerce store built on Shopify and operating in PL. The store currently offers 8 products organized across 4 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Bumfloat uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bumfloat achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bumfloat has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Bumfloat ranks #888 out of 1076 stores we track. This places them in the top 83% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
