Butlerandhill
butlerandhill.co.uk
Butler and Hill is a UK-based gift retailer specializing in handmade, customizable gifts created by craftspeople in Devon. Their product range focuses on map-themed gifts, map jigsaws, map pinboards, personalized newspaper jigsaw puzzles, and wooden jigsaw puzzles, with an emphasis on bespoke personalization and artisanal quality.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
630
Collections
168
Pages
32
Blog Posts
15
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Gifts & Hampers category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-26 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.050
Cumulative Layout Shift
152ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
462ms
Time to First Byte
13.5s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
39% below average
630 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
39% below average
avg
113% above average
avg
18% below average
avg
72% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (32 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Butlerandhill
Butlerandhill is a gifts & hampers ecommerce store built on shopify and operating in SK. The store currently offers 630 products organized across 168 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Butlerandhill uses the Taste theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Butlerandhill achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Butlerandhill uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Butlerandhill ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
