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Buyly

Shopify

buyly.it

Buyly is an Italian ecommerce platform specializing in power tools, work equipment, and home furnishings. The store offers a curated selection of tools such as drills, saws, sanders, and cleaning equipment, alongside furniture and outdoor living solutions from Italian and international brands.

Visit Store

Products

396

Collections

74

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8307 / 16375

Faster than 49% of stores

Home Improvement Ranking

#156 / 334

Top 47% in category

Category Avg Performance

56

+2 above avg

Category Avg LCP

1.8s

58

Performance

76

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 503 Home Improvement stores

#129 in Home Improvement

Above average (top 26%)

75% below average

396 products vs 1,558 avg

Faster than 53% of Home Improvement stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 503 stores in Home Improvement

Products396 / avg 1,558

75% below average

avg

Collections74 / avg 84

12% below average

avg

Pages11 / avg 23

52% below average

avg

Blog Posts3 / avg 55

95% below average

avg

Theme & Design

Theme Name

Empire

Type

Theme Store

Theme Store ID

838

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 26% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

396 products74 collections11 pages3 blogs

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About Buyly

Buyly is a home improvement ecommerce store built on Shopify and operating in IT. The store currently offers 396 products organized across 74 collections, making it comparable in size for the home improvement category.

Theme and Design

Buyly uses the Empire theme from the Shopify Theme Store. This theme choice is used by 4% of home improvement stores.

Performance Analysis

Based on Google PageSpeed Insights, Buyly achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Buyly has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Home Improvement category, Buyly ranks #129 out of 503 stores we track. This places them in the top 26% of home improvement stores by product catalog size.

Last scanned

Feb 25, 2026

Buyly | Home Improvement Store Analysis | CommerceRank