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Byhandlondon

shopify

byhandlondon.com

By Hand London is an independent sewing pattern label offering PDF sewing patterns, draft-it-yourself kits, and made-to-measure options for garments and bags. The brand focuses on creative pattern design, sewing tutorials, and pattern hacking resources for enthusiasts of the handmade clothing and crafting community.

Arts & Crafts
Atlantic
GB / GBP
PayPal +1
Visit Store

Products

58

Collections

10

Pages

14

Blog Posts

447

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 69/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#8354 / 16375

Faster than 49% of stores

Arts & Crafts Ranking

#449 / 708

Top 63% in category

Category Avg Performance

60

-2 below avg

Category Avg LCP

1.8s

Faster than avg

58

Performance

69

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.2s

Largest Contentful Paint

CLSgood

0.050

Cumulative Layout Shift

INPgood

92ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.1s

First Contentful Paint

TTFBgood

419ms

Time to First Byte

SIpoor

8.2s

Speed Index

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#654 in Arts & Crafts

Below 65% of stores

94% below average

58 products vs 948 avg

Slower than 63% of Arts & Crafts stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products58 / avg 948

94% below average

avg

Collections10 / avg 50

80% below average

avg

Pages14 / avg 15

7% below average

avg

Blog Posts447 / avg 32

1297% above average

avg

Theme & Design

Theme Name

Atlantic

Type

Theme Store

Theme Store ID

566

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 65% by catalog size

Content Investment

high

Strong content (447 blogs, 14 pages)

Tech Stack Maturity

Mature stack

No review platform (18% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

58 products10 collections14 pages447 blogs

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About Byhandlondon

Byhandlondon is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 58 products organized across 10 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Byhandlondon uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Byhandlondon achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 69/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Byhandlondon has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Arts & Crafts category, Byhandlondon ranks #654 out of 1004 stores we track. This places them in the top 65% of arts & crafts stores by product catalog size.

Last scanned

Feb 20, 2026

Byhandlondon | Arts & Crafts Store Analysis | CommerceRank